Gift box 32 Via dei Birrai

Gift box 32 Via dei Birrai

32 Via dei Birrai

9.50 CHF

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Wash your soul, drink a beer!
An original design with a cheeky but ironic promise of savings and well-being that winks at 1950s advertising.
The package is modular with four products from the 32 range according to preference.
Recyclable packaging. Fabric handle.
The commitment is continuous in the direction of reuse and environmentally friendly logics because the packaging is reusable and recyclable, this is for 32 Via dei birrai the economy of happiness. It is not about selling ephemeral dreams but, with humor and authenticity, whispering our real needs, “Wash your soul, drink a beer!”

Why 32 Brewers’ Way?

32 is the number corresponding to the beer’s class, according to the Nice International Classification, which indicates and categorizes goods and services.

Rue des Brasseurs because in Brussels there is a Rue des Brasseurs, the street of brewers.

But there is also an abstract meaning: the way understood as a path, and the circle in the logo echoes the concept of eternal movement toward becoming, a continuous and perpetual motion.

Loreno Michielin, a business expert, Alessandro Zilli, an engineer with a passion for homebrewing, and Fabiano Toffoli, a master brewer, combined their skills and passion to create a craft microbrewery that would speak a different language in the beer scene.

Fabiano Toffoli lived in his mother’s country of Belgium until the age of sixteen, then moved to Italy to complete his studies in agronomy. After various experiences in the brewing industry, in 2006 at the age of 32, together with Loreno and Alessandro he founded 32 Via dei birrai. He is responsible for all activities related to production and quality control.

Alessandro Zilli (aka Bano), a passionate homebrewer, but an engineer by training, is involved in 32 research and development. Thanks to him, production facilities are constantly upgraded to improve beer quality and optimize efficiency, reducing waste and resource consumption.

In charge of the commercial aspects is Loreno Michielin, with a long experience in the restaurant industry behind him, now assisted by Mauro Gajo for the Italian market.








italy veneto
logo 32viadeibirrai a6d5aa3c f63c 45af 899c 284980de08e7 500x
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