That is why we created Amuerte. As an illustrious reminder that death is never far away, and for that reason, life should be celebrated at every moment.

My wife Eveline and I, we had a year-long adventure. We traveled the world, searching for the definitive ingredients that can captivate the senses of true gin lovers. This trip took us deep into the vast rainforest of Colombia. There, we observed many indigenous people chewing coca leaves, and it was during a ceremony with the Wiwa tribe that we were offered this ancient medicinal leaf, which commands great respect. We immediately realized that this bitter but strangely persuasive leaf was the right ingredient we were looking for. As soon as I returned to the lights of civilization, I called my cousin Jeffrey in Belgium: “get the distillery ready, some coke is coming.”